Project:
Lloyds of London Builing - City of London
Working with Brand Consultants Saffron (London) Wayfinder worked to undertake a fully Wayfinding analysis, develop a signage strategy and an associated family of signs to carry the brand message of one of the United Kingdoms most iconic institutions.

A sign family was developed which reflected the organisations powerful heritage and offered the correct balance of strength with flexibility required to manage change.

The Solution was able to carry a strong brand message without being overstated. Highly sympathetic to both the needs of the client and the iconic building they occupy.

The Wayfinding focus was consistency, continuity flexibility,

>> Effective communication
>> Maximise commercial opportunities
>> Strong brand message
>> Simplicity and the reduction of visial noise

The most efficient movement of staff and visitors throughout the building
Enhance the working environment by maximising opportunities for all through effective communication
Motivation through prride and status

The correct information in the right place at the right time.